The page title is another special place because the contents of the Title Tags usually gets displayed in most search engines, (including Google). While it is not mandatory per the HTML specification to write something in the Title Tags (i.e. you can leave it empty and the title bar of the browser will read “Untitled Document” or similar), for SEO purposes you may not want to leave the Title Tags empty; instead, you'd better write the the page title in it.
Unlike URLs, with page titles you can get wordy. If we go on with the dog example, the Title Tags of the home page for the http://dog-adopt.net can include something like this: Title Tags Adopt a Dog – Save a Life and Bring Joy to Your Home Title Tags, Title Tags Everything You Need to Know About Adopting a DogTitle Tags or even longer.
Back to Keywords – the Most Important Item in SEO
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